Local Government Units or LGUs should treat their Tourism Office as a profit center because of the positive economic, social, cultural and environmental impacts Travel and Tourism brings to their communities.
Have you visited the websites of towns or cities in the Philippines only to be disappointed to find the:
San Lorenzo, Guimaras. Photo by Marian Grace Dalisay.
The main reason why these websites are not available or haven't been updated is: these websites were commissioned to third party website developers. This happens, too, when the local government fails to budget for the maintenance of the website.
One of the failures of LGUs is not treating their town's tourist attractions as a business. Or, maybe they do but the people who manage the tourism office lack the entrepreneurial skills to turn their tourism office into a profit center. They shouldn't stop at promotion.
Another failure that is palpable is having a website that's old, doesn't have fresh content, not responsive or cannot be updated. The immediate reason for this is: the people who produce the site's content do not have the necessary skills in website building. Relying too much on and being at the mercy of a 3rd party web developer in managing and updating your site is a definite no-no in marketing the tourist attractions of your town.
Local government officers who are charged with handling tourism programs should go to Camp Enterprise to learn how to develop a website that focuses on your town, city or region's tourism assets. It's time Tourism Officers understand the business aspect of running a tourism program by learning the basics of starting, managing and growing a travel-and-tourism-themed online business.
Building a website is now a must-have skill. At Camp Enterprise, you will do more than just build a website. You will also learn how to properly construct one so that you will:
With SBI!'s process and tools and Camp Enterprise's coaching and mentoring, you will have a website with serious revenue potential - every Tourism Officer's most-wanted-response. A serious revenue potential may take several forms:
The Tourism sector, according to World Trade & Tourism Council, will continue to be strong at an average of 3.9% per year for the next ten years.
Isn't it time you treat your Tourism Office as a profit center?