Intrapreneuring through Camp Enterprise is a special program that uses a set of powerful process and tools which when combined with traditional techniques will help develop an entrepreneurial culture among employees. Allowing your employees to use their energy and ideas to identify additional opportunities for your company using the internet through Camp Enterprise contributes not only to their own growth and well being but also to the company.
Photo by Pixabay
Annually, companies spend hundreds of millions to gather employees in away locations to unwind, relax and to participate in team building programs that are meant to deepen their relationships with one another. These recreations are sometimes structured to prep them up for the huge tasks ahead.
Intrapreneuring through Camp Enterprise is a fresh approach to bring them together, too, for a different purpose: collaborate on using the new media to explore untapped market niche, or to develop new markets for products and services. Web or online business building could be fun and exciting as more internet technologies and applications become available and less burdensome to use. The challenge is how will you, as an HR practitioner, a CEO and marketing manager are going to blend these tools to release the creativity of your human resources who are, undoubtedly, already familiar with, if not savvy internet users, and who are spending considerable time on the net whether personally or during office hours.
The web has changed almost everything including the way consumers evaluate, perceive and buys a product. In fact, consumers have adapted to and used their power by refusing to be marked under a generic group or class, or what the industry like to refer to as "market". They have become a niche unto themselves. And this represents a new challenge to companies.
Encourage your employees to build a web business upon the idea of finding these "elusive" niches. Why is that? Launching a new enterprise on the net parallels starting a business in the offline world. Zeroing in on a niche where your products and services can be a player is almost fundamentally the same as finding, creating or developing a market in the offline world. The value is in the trust you gave them to participate in launching a new enterprise where they get to approach the project in the same way as owners and founders of the business would: as entrepreneurs.
Was it not Counselors to America's Small Business, who said not too long ago, that encouraging entrepreneurship among your employees will also remove some of the mental burden from your shoulders? "You can draw more resources to overcome challenges, capitalize on opportunities, and improve productivity. With that kind of approach, the whole truly is greater than the sum of its parts."
Over two billion people now go to the internet directly. HR practitioners, marketing managers and CEOs cannot simply afford to ignore the opportunities that may lie hidden for your company. Your employees have every interest to come together to collaborate, to mine and find these opportunities.